"Hip" (stylized in all caps) is a song by song by South Korean girl group Mamamoo. It was released on November 14, 2019, as the lead single from the group's third studio album, Reality in Black. A dance-pop song with a retro feel, "Hip" was written and produced by Kim Do-hoon, Park Woo-sang, and Hwasa. The single was met with positive reception upon release and became a commercial success, peaking within the top ten in South Korea and becoming the group's first number-one hit on the Billboard World Digital Songs Sales chart. In November 2020, the song was certified platinum by the Korea Music & Content Association (KMCA) for surpassing 100 million streams, making it their second song to achieve the feat.
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